Shifting from Traditional Media to Connected Platforms Cannabis brands have long faced strict limitations when it comes to traditional advertising channels such as television, radio, and print. These restrictions pushed many companies to rely heavily on digital platforms like social media and search marketing. However, the rapid growth of Connected TV (CTV) has opened a new, more flexible space for reaching audiences. CTV refers to internet-enabled television services that allow viewers to stream content on smart TVs and devices. Unlike traditional broadcast TV, CTV advertising enables more targeted campaigns, giving cannabis marketers the ability to reach specific audiences based on…

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