Persuasion is an essential skill for building successful relationships and achieving goals in every area of life—business, career, or personal. Robert Cialdini’s Influence: The Psychology of Persuasion is a definitive guide to understanding the core principles behind ethical persuasion. This blog summarizes four key principles from the book—Reciprocity, Liking, Commitment and Consistency, and Social Proof—while offering practical applications for each. 1. Reciprocity: Give to Receive Definition: People feel obligated to give back when they receive something—even small gestures. Why It Works: Practical Applications: Example: A simple thank-you email can reinforce a favor and keep the principle active for future interactions.…